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I don’t think any of this should be a shock. The trad right keeps weakening and will hopefully die the long-deserved death it has coming. At this point, all it can really do is scream at its receding audience about their supposed genetic and monetary inferiority, endlessly recycling the same buzzwords: “DEI” and “woke.”

I doubt Peterson completely falling apart will be the end of them, but I also don’t see them ever coming back with anywhere near the same force they once had. Conspiracy thinking was always inherent to their worldview, and the split over Israel can’t really be solved within the ideological world they constructed for their audience to live in.

Part of what makes a man like Tate so much more powerful is his openness about the fact that he is a liar. While Peterson drifts in and out of consciousness on various bullshit mechanical solutions, Tate openly laughs on stream about ripping off his own audience. Strangely, this only strengthens his message, because contradictions stop being contradictions and instead become proof of his worldview: lies designed to take money from fools.

The world of the “lobster” mindset has already made it clear that resenting this is itself a personal failure. In that worldview, there always needs to be a large class of losers so that a few can imagine themselves winners. In a way, it resembles how Nazi hatred of Jews in that world ultimately could not be due to religion, nationalism, race, or even conspiracy theories, it had to be due to German inferiority and humiliation projected outward.

There’s no real way out for these people. I’ve increasingly seen people on both the left and the right turn against men in general, so I frankly don’t see why turning to figures like Tate should surprise anyone. The alternative is often admitting your own worthlessness. And if Tate starts selling some bullshit medical treatment, his followers can simply dismiss it as another scheme to manipulate idiots into giving him money, they don’t even have to buy into it themselves.

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